Google’s pay-per-click advertising platform, AdWords, gives businesses the opportunity to promote their product/service offerings to a specified target audience. By setting parameters related to audience demographics and interests, location, device type, and time of day, advertising dollars aren’t wasted on a market that isn’t interested in what a company has to offer.
Advertisers can choose between being charged each time an ad is clicked on, the number of impressions an ad receives, or the number of conversions that result from a click on the ad. Depending on the goals of the marketing campaign, the payment strategy may vary.
Deliverables:
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4 or 12 Month Campaign
- Creation of Google Ad Account, if required
- Search, Dynamic Search, Display and/or Remarking campaign set up based on you and your consultant’s discretion
- Targeted keyword list setup
- Topic, interest and audience list targeting
- Ad creation
- Conversion tracking setup, if applicable
- Bi-weekly maintenance with ad and campaign analyzation and adjustments
- Monthly status report (email & review phone call)
Note: All costs to run the campaign will be paid DIRECTLY to Google. Our costs include the management of the campaign only.