A canonical redirect is used to indicate which page search engines should index when a website has multiple versions of the same web page. This allows one page to accumulate backlinks and ranking credibility, rather than it being spread across several pages.
After identifying the preferred domain for indexing, code will be placed on the duplicate pages to indicate that they should no longer be indexed. The content will still be live on the internet, but only the most important page will be featured in relevant search results.
Deliverables:
- 1 canonical redirect (www. or non-www. sites)