301 Redirect - A permanent redirect from one URL to another.
AdWords - Google's PPC advertising platform.
Alt Text - Word or phrase that is used to describe an image so it can be indexed in search results.
Backlink - A hyperlink from one web page to another.
Bing Places for Business - A free Bing tool that allows businesses to add their listings to Bing Search.
Blog - An informational website or section of a website that is typically written in a more laidback style. Blog posts educate readers about a particular topic and help companies demonstrate expertise in their industry.
Bounce Rate - The percentage of visitors who exit a website from a specific page.
Call-to-Action (CTA) - Urging a potential customer to take immediate action through a clickable link or button. CTAs often include language such as "Learn more" or "Contact us today."
Content Marketing - The creation and distribution of content that will educate and engage a company's target audience. The most common types of content include website content, blog posts, emails, and social media posts.
Digital Marketing - Marketing that utilizes digital channels, such as websites, social media, and mobile devices.
Domain Name - The name under which a website is registered on the internet.
Ecommerce - Buying and selling of goods on the internet.
Google My Business - A free Google tool that allows businesses to manage their contact and location information across Google properties, including Search and Maps.
Header Tags (H Tags) - The headings and sub-headings of a web page, which should contain relevant keywords to increase the likelihood of the page being ranked in search results.
Hosting - Storage space for a website.
Newsletter - A regularly distributed piece of content - typically through email - sent to your subscribers to update them on industry-related news and information.
Organic Search Listings - Search engine rankings that have been acquired naturally, not through paid placement.
Paid Search Advertising - Paid listings on search engine results pages. You have the choice between paying each time the ad is clicked or per thousand impressions.
Pay-Per-Click Advertising (PPC) - Online advertising model where the advertiser pays each time an ad is clicked on.
Press Release - Communication to the media that announces newsworthy information about a business, such as mergers and acquisitions, product launches, or executive management changes.
Raster Image - An image that is generated by a grid of colored pixels. (.jpg, .png, .gif)
Responsive Web Design (RWD) - A web development style that allows a website to adjust its layout based on the screen size of the device it is being viewed on (e.g. desktop, tablet, mobile device).
Search Engine Optimization (SEO) - The process of driving traffic to a website through a variety of marketing strategies that increase a website's visibility in search engines.
Social Media - Electronic communication through social networks or microblogs where users connect with one another and share information, opinions, and other content (e.g. articles, images, videos).
User Experience - The positive or negative experience a visitor has on your website.
Vector Image - An image that is generated through a combination of mathematical equations and geometric shapes. These images can be scaled to any size without losing quality.
Web Form - A place on a website where a user can answer questions and enter information. This is a great way to learn more about your site's visitors and how best to market to them.
WordPress - Popular open-source content management system (CMS) used to build websites and blogs.