Designed to address shortcomings in client’s existing on-site copy (spelling/grammar errors, incorrect or out of date information, repetitive or duplicated content). Content editor will review, revise and rewrite on-site content to clean up and make the copy more legible and accurate, while also striving to improve readability and digestibility for the digital reader. Copy will also be edited with a focus on existing on-page SEO efforts, working to include SEO phrases naturally in a Panda-friendly manner to improve page visibility in SERPs.
Deliverables:
- In-depth review of existing content on 1 page of the client's website
- Improvements to context, structure, and grammar
- Where applicable, editor will also add SEO phrases based on target keywords