Blogging is an important part of a thought-out content strategy. When posts are published on a consistent basis with strategic goals in mind, the results can be pretty astounding. Immediate benefits include search engine optimization, established industry authority, improved trust among potential customers, and more.
Each blog post should aim to achieve a specific purpose (based on business goals, target audience, etc.). For example, one post could attempt to answer a common question customers have and another could promote a new product or service. The more in-depth the blog post, the more potential it has to encourage new business.
Client must choose one of the two blog post options below:
Standard
• Around 250-300 words
• Original content written by blogging professional. Content will be centered around industry-related news and information to open a dialogue between your client and potential customers. Blog posts help to establish the client as an expert in their field.
• Blog optimized via title and description meta data, category selection, image opt, targeted content and posted on site or blog by content professional.
• Key Word integration for SEO strategy
• Social Media Sharing
• Topic discussion with client prior to writing *if desired
• Blogs reviewed by clients prior to posting *if desired
• Additional revisions to the post at the request of the client
Advanced
• Higher word count. Roughly 600-800 words of written content.
• Original content written by blogging professional. Content will be centered around industry-related news and information to open a dialogue between your client and potential customers. Blog posts help to establish the client as an expert in their field.
• Blog optimized via title and description meta data, category selection, image opt, targeted content and posted on site or blog by content professional.
• Additional research time will provide better, thought out content for the blog. This is a crucial step in providing better, worthwhile content and delivers a better product. Quality over quantity.
• Social Media Outreach and distribution strategies - Targeting specific thought leaders, additional businesses and community members through social media channels will help spread the post and help it to receive additional views. Great for branding, traffic and building authority.
• Topic discussion with client prior to writing *if desired
• Blogs reviewed by clients prior to posting *if desired
• Additional revisions to the post at the request of the client
Deliverables:
- 1 published blog post on WordPress platform