Consumers are visiting more websites from mobile devices, so quick page load speeds are a must. Websites that take more than a few seconds to load face higher bounce rates and lower conversion rates, meaning that a user will typically seek out a competitor’s site instead of waiting for a page to load.
Website load speed is also a search engine ranking factor, so fast-loading sites are more likely to appear higher in search results. It also has a major impact on the quality of the user experience, which is the positive or negative experience a user has when interacting with a website.
Up to 2 hours of development work, which can include:
- Image compression
- Code cleanup
- Plugin review and cleanup