Social Media Marketing Essentials

Over 5 million businesses use Facebook for advertising (Hootsuite). According to Sprout Social, 7 in 10 Gen X’ers are more likely to make a purchase from brands they follow.

Social media is where your customers are and if your content is not reaching your audience, you may be missing out on huge chances for conversions and brand awareness.

Our Social Media Ad Essentials Package is designed for businesses who understand the value of social media and know that it has become a pay-to-play market.

Our team will work with you to design optimal campaigns to reach your target audience and in-turn drive traffic to your website or social page.

Ad campaign may be run on one of the following networks:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Pinterest

Please note: We recommend a minimum budget of $100 per month for ad spend to network. You will need to pay the network directly for the cost of your ad.The cost of this package includes setup, optimization and maintenance of the ads only.

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn


⋅ Boost a post – Increase engagement on the Page
⋅ Promote Facebook Page – Increase Page Likes, build business awareness
⋅ Send visitors to website – Increase website traffic
⋅ Increase conversions on website – Useful for product promotions and ecommerce sites
⋅ Reach people nearby – Designed to target a local audience (good for small businesses)
⋅ Raise attendance to an event – Ask people to RSVP via Facebook and remind them to go
⋅ Get people to claim an offer – Useful for special discounts on ecommerce sites
⋅ Get video views – Increase engagement and clicks on video advertising


⋅ Tweet engagements – Reach more people and drive conversions
⋅ Website clicks and conversions – Send people to website to complete a specific action
⋅ App installs or app engagements – Get people to install or engage with a mobile app
⋅ Followers – Grow Twitter community
⋅ Leads on Twitter – Collect email leads from people who express interest in an offer


⋅ Clicks to website – Drive website traffic
⋅ Mobile app installs – Get people to install or engage with a mobile app
⋅ Video views – Collect video views to engage audience
⋅ Boosted post – Encourage post engagement and CTA clicks


⋅ Drive traffic to website – Design a Pin linked to related/helpful page on website
⋅ Capture intent and boost engagements – Design Pins with the goal of earning Repins, Pin saves, clicks, etc.


⋅ Business to business conversions – Ads will send people to website pages


  • Design, setup and optimization of ad campaign on one of the above networks
  • Bi-weekly ad management
  • Monthly Reporting