Search engines can only read text content, so in order for images to be indexed, alt text must be included. Optimizing these images will increase the likelihood of them being featured in relevant image search results, which could ultimately lead to traffic to your website. It also helps increase the keyword density of a web page, which boosts the page’s overall organic rankings.
Proper image optimization includes the research of important keywords and phrases, alteration of meta data and image name, and addition of the image to the sitemap.
Deliverables:
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Optimization of 10 images
- Initial website consultation
- Research of key phrases
- Alteration of meta data
- Renaming of images
- Addition of images to sitemap